Shift Your Mindset.
Unlock Your Potential.

I work with leaders, entrepreneurs, career changers, retirees, and individuals newly diagnosed with ADHD. No matter where you are in your journey, my goal is to help you thrive in every part of your life.

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The Struggles You Know Too Well

Always overwhelmed?

When everything feels urgent, your brain shifts into survival mode. Coaching helps you slow things down, regroup, and shift your mindset so you can move with more clarity and less pressure.

Memory… what memory?

It’s not a flaw — it’s your wiring. We build brain-friendly systems that help things stick so you can strengthen your strengths and finally feel on top of your life again. (Forgetting things? Shift happens.)

Focus gone in a flash?

Your attention isn’t broken — it’s overloaded. Together we create grounding routines and visual tools that help you re-center, reset, and shift into a rhythm that actually matches how your brain works.

Trouble starting… or finishing?

You’re not lazy; you’re stuck in the gap between intention and action. We uncover what’s blocking momentum and build strategies that help you take action — one small shift at a time.

Can’t find… anything?

Organization only works if it works for you. We design simple, visual systems that fit your life so you can stay grounded instead of overwhelmed.

Time blindness taking over?

If time feels slippery or unpredictable, you’re not alone. We develop cues, frameworks, and routines that help you embrace change and move through your day with confidence.

Too many decisions? No clear starting point?

We break things down, clear the mental clutter, and help you redirect your energy toward what actually matters.

Act first, think later?

You don’t need more willpower — you need tools. We create strategies that help you pause, choose, and respond intentionally.

Big feelings that take over?

Your emotional depth is a strength — it just needs structure. We build awareness and tools so you can stay present, steady, and aligned with your goals.

Communication getting tangled?

Whether at work or in relationships, we help you express yourself clearly, understand others better, and create deeper connection.

Relationships feel harder than they should?

Patterns make sense once you name them. Together we strengthen understanding, reduce conflict, and build relationships that feel supportive and connected.

Not sure why you do what you do?

When you understand your patterns and learn to shift your mindset, everything begins to feel more possible.

About Lori

Lori W Charter, PCC, PCAC, ACCG
Founder and Chief MindShifter

I’ve spent my entire career helping people see what’s possible for them -

often before they can see it themselves. That moment when someone realizes they’re capable of more… that’s what drives my work.

My coaching style is shaped by my VIA strengths — leadership, love, creativity, perspective, a deep love of learning, and gratitude — helping me see people clearly, spot patterns quickly, and identify strengths they’ve overlooked for years.

Before coaching, I spent more than 30 years in leadership and strategic roles, developing people, guiding teams, and helping them grow in ways that felt authentic and sustainable. Coaching brought all of that experience together and gave me the space to do what I do best: help people shift their mindset, embrace meaningful change, strengthen their strengths, and live life their way.

Today, through MindShift Coaching & Consulting, I work with leaders, entrepreneurs, professionals in transition, retirees, adults with ADHD, couples, and new coaches who are ready to think differently and grow intentionally. My approach is grounded, calm, and deeply human — but also practical, forward-moving, and high-energy.

I also serve on the faculty at the ADD Coach Academy (ADDCA), where I teach JumpStart Your Coaching Practice, the academy’s first business-building elective for new coaches. Mentoring new coaches has been woven through my entire career and remains one of my greatest passions.

At the heart of everything I do is this belief:

When your mindset shifts, your life shifts with it.

If you’re ready for that kind of change, I’d love to walk the journey with you.

Coaching & Consulting
for every stage of growth

Business Assessment & Strategic Planning

With decades in leadership and strategy, I help businesses assess where they are, clarify opportunities, and create actionable, sustainable plans.

  • Business Assessments – operations, retention, DISC profiles, growth opportunities

     

  • Strategic Planning – goal setting, frameworks, financial analysis, customized roadmaps
Group 83 (3)

I mentor leaders at all levels and guide entrepreneurs to build businesses that reflect their vision and values.

  • Develop executive presence and decision-making

  • Improve communication and team dynamics

  • Align mindset, strategy, and sustainable growth

I help you align your work with your strengths, passions, and values.

  • Identify strengths and transferable skills

     

  • Explore career possibilities

     

  • Build a clear roadmap for transition

Retirement is a new beginning — we design the next chapter with purpose and joy.

  • Explore values, meaning, and interests

     

  • Identify passions and fulfilling pursuits

     

Create goals for a meaningful next phase

I help adults manage time, focus, and responsibilities with confidence.

  • Practical tools for daily life and work

  • Accountability and structure

  • Mindset shifts that reduce stress

  • Systems for organization and follow-through

I help couples understand the ADHD lens and strengthen connection.

  • Improve communication
  • Reduce conflict
  • Build strategies that honor both partners

I help new coaches build confidence and a coaching business that works.

  • Business planning and tools

  • Niche, branding, and ideal client clarity

  • Marketing, financial planning, and client management

The Mindshift Unique Approach

1.

A Mindset Shift That Meets You Where You Are

We start with how you’re thinking and feeling right now. When your mindset shifts, everything else becomes possible — clarity, confidence, momentum, and choice.

2.

Strengths You Didn’t Know You Had

We uncover the abilities and insights that have been there all along and turn them into tools that help you move forward.

3.

Tools That Fit Your Brain (Not Someone Else’s)

We build simple, sustainable systems that match your wiring so you can stay grounded, organized, and able to follow through.

4.

A Supportive Space to Breathe, Reflect, and Grow

Coaching becomes the place where things quiet down so you can think clearly and make confident decisions.

5.

Real Change You Can Feel in Your Daily Life

You’ll notice shifts in how you think, react, plan, and show up — and others will notice too.

1.

A Mindset Shift That Meets You Where You Are

We start with how you’re thinking and feeling right now. When your mindset shifts, everything else becomes possible — clarity, confidence, momentum, and choice.

2.

Strengths You Didn’t Know You Had

We uncover the abilities and insights that have been there all along and turn them into tools that help you move forward.

3.

Tools That Fit Your Brain (Not Someone Else’s)

We build simple, sustainable systems that match your wiring so you can stay grounded, organized, and able to follow through.

4.

A Supportive Space to Breathe, Reflect, and Grow

Coaching becomes the place where things quiet down so you can think clearly and make confident decisions.

5.

Real Change You Can Feel in Your Daily Life

You’ll notice shifts in how you think, react, plan, and show up — and others will notice too.

The Mindshift Journey

STEP 1

SOMETHING ISN'T WORKING

You’re overwhelmed, stuck, or running on empty — and part of you knows this isn’t how life is supposed to feel.

You’re capable and smart, but something is still off.

This isn’t failure. This is the moment right before everything begins to shift.
STEP 3

YOU DECIDE TO START — AND BEGIN MINDSHIFTING

This is the moment you say yes to yourself.

  • You choose to understand your patterns instead of fighting them.
  • You choose to work with your brain, not against it.
  • You choose change — not someday, but now.

You begin sharing daily wins — tiny moments building momentum one shift at a time.

And others start to notice before you do:
  • You’re calmer.
  • More present.
  • More intentional.
  • More confident.

This is where the MindShift truly begins.

STEP 5

YOU BUILD TOOLS THAT ACTUALLY WORK

Together we create systems designed for your wiring — simple, visual, grounding. Life stops feeling like something you’re reacting to… and starts feeling like something you’re directing.

STEP 7

YOU FEEL THE SHIFT — AND OTHER DO TOO

You’re steadier.
 Clearer.
 More intentional.
 More aligned. People notice the difference — in your follow-through, your energy, your presence.
 You’re not just coping.
 You’re growing.

STEP 2

YOU REACH OUT

You schedule the call — unsure, hopeful, maybe nervous. And then something unexpected happens: you feel understood.

Not judged.
Not rushed.
Seen. You leave thinking, “Maybe I really can shift this.”
That spark of hope is where everything begins.
STEP 4

YOU SEE YOURSELF DIFFERENTLY

You recognize strengths you’ve never claimed. Old stories loosen their grip.
 Your inner voice softens.
 New possibilities appear. That’s the mindset shift.
That’s the breakthrough.

STEP 6

AND BEGIN MINDSHIFTING

This is the moment you say yes to yourself.

  • You choose to understand your patterns instead of fighting them.
  • You choose to work with your brain, not against it.
  • You choose change — not someday, but now.

You begin sharing daily wins — tiny moments building momentum one shift at a time.

And others start to notice before you do:
  • You’re calmer.
  • More present.
  • More intentional.
  • More confident.

This is where the MindShift truly begins.

STEP 1

SOMETHING ISN'T WORKING

You’re overwhelmed, stuck, or running on empty — and part of you knows this isn’t how life is supposed to feel.

You’re capable and smart, but something is still off.

This isn’t failure.
This is the moment right before everything begins to shift.

STEP 2

YOU REACH OUT

You schedule the call — unsure, hopeful, maybe nervous.

Not judged. Not rushed. Seen.

You leave thinking, “Maybe I really can shift this.”

STEP 3

YOU DECIDE TO START — AND BEGIN MINDSHIFTING

This is the moment you say yes to yourself.

  • Understand your patterns instead of fighting them
  • Work with your brain, not against it
  • Choose change — now

This is where the MindShift truly begins.

STEP 4

YOU SEE YOURSELF DIFFERENTLY

Old stories loosen their grip. Your inner voice softens. New possibilities appear.

STEP 5

YOU BUILD TOOLS THAT ACTUALLY WORK

Together we create systems designed for your wiring — simple, visual, grounding.

STEP 6

MOMENTUM BUILDS

Daily wins stack. Confidence grows. Others start noticing before you do.

STEP 7

YOU FEEL THE SHIFT — AND OTHERS DO TOO

You’re not just coping. You’re growing.

STEP 1

SOMETHING ISN’T WORKING

You’re overwhelmed, stuck, or running on empty — and part of you knows this isn’t how life is supposed to feel.

You’re capable and smart, but something is still off.

This isn’t failure.
This is the moment right before everything begins to shift.

STEP 2

YOU REACH OUT

You schedule the call — unsure, hopeful, maybe nervous. And then something unexpected happens: you feel understood.

Not judged.
Not rushed.
Seen.

You leave thinking, “Maybe I really can shift this.”
That spark of hope is where everything begins.

STEP 3

YOU DECIDE TO START —
AND BEGIN MINDSHIFTING

This is the moment you say yes to yourself.

  • You choose to understand your patterns instead of fighting them.
  • You choose to work with your brain, not against it.
  • You choose change — not someday, but now.

You begin sharing daily wins — tiny moments building momentum one shift at a time.

And others start to notice before you do:

  • You’re calmer.
  • More present.
  • More intentional.
  • More confident.

This is where the MindShift truly begins.

STEP 4

YOU SEE YOURSELF DIFFERENTLY

You recognize strengths you’ve never claimed.
Old stories loosen their grip.
 Your inner voice softens.
 New possibilities appear.

That’s the mindset shift.
That’s the breakthrough.

STEP 5

YOU BUILD TOOLS THAT ACTUALLY WORK

Together we create systems designed for your wiring — simple, visual, grounding.
Life stops feeling like something you’re reacting to… and starts feeling like something you’re directing.

STEP 6

AND BEGIN MINDSHIFTING

This is the moment you say yes to yourself.

  • You choose to understand your patterns instead of fighting them.
  • You choose to work with your brain, not against it.
  • You choose change — not someday, but now.

You begin sharing daily wins — tiny moments building momentum one shift at a time.

And others start to notice before you do:

  • You’re calmer.
  • More present.
  • More intentional.
  • More confident.

This is where the MindShift truly begins.

STEP 7

YOU FEEL THE SHIFT — AND OTHER DO TOO

You’re steadier.
 Clearer.
 More intentional.
 More aligned. People notice the difference — in your follow-through, your energy, your presence.
 You’re not just coping.
 You’re growing.

Mission Statement

My mission is to empower people to think differently, act intentionally, and trust their strengths. I believe every client is whole, capable, and creative — and my work is to help them see that truth clearly and confidently. Through a grounded, human approach that blends mindset shifts with practical tools, I help people create meaningful, sustainable change and start living life their way.

Because when you shift your mindset, everything else begins to shift with it.

What to expect

A grounded, supportive space to reflect and regroup


A high-energy partner who sees your potential


Tools designed to work with your brain

A blend of mindset work + real-world strategy

Progress you can feel in your daily life

Frequently asked questions

Is coaching right for me?

Coaching is a good fit if you’re ready to shift your mindset—not just work harder.
The people I work with are whole, creative and very capable. They are also well read and have purchased the books, tried the systems, and know what they “should” do. And still, things don’t stick. That’s not a failure—it’s how ADHD and executive function challenges work.

Coaching provides the structure, accountability, and perspective that’s hard to create on your own. You don’t need to have it all figured out—just a willingness to pause, build awareness, and start. Every shift begins with awareness. And if not now, when?

That varies. Coaching is most effective when it unfolds at a pace that supports sustainable change. Some clients work with me for a few months around a specific transition; others continue longer as they strengthen habits, mindset, and confidence.
Personally, I work with my coach every week.

All sessions are held virtually, making coaching flexible and accessible. Structure supports freedom, and this format allows coaching to fit into real life—without added pressure.
Coaching provides the structure, accountability, and perspective that’s hard to create on your own. You don’t need to have it all figured out—just a willingness to pause, build awareness, and start. Every shift begins with awareness. And if not now, when?

Sessions are collaborative and judgment-free. We slow things down to build awareness, shift perspective, and translate insight into practical, brain-friendly action. Growth isn’t about doing more—it’s about doing it with purpose.
Coaching provides the structure, accountability, and perspective that’s hard to create on your own. You don’t need to have it all figured out—just a willingness to pause, build awareness, and start. Every shift begins with awareness. And if not now, when?

ADHD coaches receive additional training in executive function—how the brain manages focus, motivation, planning, and follow-through. This brain-based approach moves beyond “try harder” strategies and toward sustainable change. Because this training applies to how all brains work, ADHD-informed coaching benefits anyone.
Coaching provides the structure, accountability, and perspective that’s hard to create on your own. You don’t need to have it all figured out—just a willingness to pause, build awareness, and start. Every shift begins with awareness. And if not now, when?

Therapy often focuses on healing the past and addressing mental health concerns. ADHD coaching is forward-focused, helping turn insight into action—where growth actually happens. Coaching can complement therapy, especially when you’re ready to build momentum.

No. While I specialize in ADHD-informed coaching, I work with people from all backgrounds. My approach focuses on mindset, awareness, and how your brain works—because the way you see yourself changes everything.
Coaching provides the structure, accountability, and perspective that’s hard to create on your own. You don’t need to have it all figured out—just a willingness to pause, build awareness, and start. Every shift begins with awareness. And if not now, when?

No diagnosis is required. Coaching is about understanding your patterns and building strategies that fit your life. Labels are optional—clarity and purpose matter more.

No. Coaching is about choice, not prescriptions. I partner with you to explore options, strengthen self-trust, and create changes that actually last.

Ready For Your Mindshift?

I’ll walk with you, challenge you gently, cheer for you fiercely, and help you shift your mindset so you can live life your way.

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